EMBOAnalytics & ROI
Event analytics and ROI to measure your event's success
Know exactly what your event delivered. Tembo brings your revenue, audience, attendee origins and engagement together in a single dashboard — in real time and ready to export — so you can steer your decisions and prove your ROI. Built for organisers of trade shows, business forums and conferences across Tunisia and Africa, the platform turns every registration, every check-in scan and every B2B meeting into actionable data. No more scattered spreadsheets or reports pieced together after the fact: your numbers live in one place, from the moment you launch online ticketing through to your final wrap-up.
A single dashboard to run your event
Tembo centralises all your event data in one dashboard: ticket sales, registrations, check-in and networking activity. Each dashboard is specific to your event and updates in real time, with no re-keying or manual consolidation of files. You move from the big picture — how many tickets sold, what revenue, how many attendees present — down to the finest detail in just a few clicks. For a trade-show or business-forum organiser, that means an end to reports rebuilt by hand the day after the event.
- All your data gathered in one place
- A dashboard specific to each event
- Real-time updates
- From overview to detail in one click
Your revenue and ticket sales in real time
Track your revenue, the number of tickets sold, the average order value and how sales evolve over time as registrations come in. Ticket sales break down by category — free, paid or approval-based tickets, early-bird pricing, promo codes — so you can see exactly what is performing. Because online ticketing collects payments in Tunisian dinar (TND) and the main African currencies (XOF, NGN), your revenue appears in the currency of your transactions. You spot what works as it happens and adjust your pricing or communications without waiting for sales to close.
- Live revenue and tickets sold
- Average order value and sales trend
- Breakdown by ticket category and promo code
- Payment tracking in dinar and African currencies
Know your audience and acquisition channels
Discover who your attendees really are: geographic origin, profiles, segments and the acquisition channels that generated your registrations. You can see where your visitors come from and which channels — social media, email, partners — convert best, so you can focus your effort where it counts. This data feeds your strategy for future editions and strengthens your commercial case with sponsors and exhibitors. Understanding your audience also sharpens B2B matchmaking and the meetings that follow.
- Geographic origin of attendees
- Audience profiles and segments
- Acquisition channels and conversion rates
- Reusable data for your next editions
Measure real attendance and engagement
Beyond the headcount, Tembo measures the genuine engagement of your audience by combining check-in rate, session attendance and networking activity. QR-code access control feeds the attendance rate, peak-flow times and attendance by category (visitors, exhibitors, VIP, press) in real time. On the networking side, the number of B2B meetings generated and honoured, along with one-to-one encounters by time slot, reflects the business value created on site. That lets you tell a well-filled event apart from a truly engaging one.
- Check-in rate and attendance rate
- Peak-flow times and attendance by category
- B2B meetings generated and honoured
- Networking and matchmaking activity
ROI per exhibitor and per sponsor
For a trade show or business forum, retaining exhibitors and sponsors rests on evidence in figures. Tembo aggregates footfall, meetings generated and engagement per exhibitor to demonstrate, edition after edition, the value your show brings them. Every exhibitor and sponsor gets concrete figures on the qualified contacts and meetings obtained through buyer–exhibitor matchmaking. It is the strongest argument for renewing a partnership and justifying a sponsorship tier.
- ROI reporting per exhibitor
- Qualified meetings and contacts generated
- Engagement and footfall per stand
- Concrete arguments to retain your sponsors
Reporting ready to share with your partners
All your metrics export to CSV or PDF, with no re-keying or manual formatting, for your committees, sponsors and partners. Your full event wrap-up — revenue, audience, attendance, engagement and ROI — becomes presentable in one click. You save valuable time when closing the report and bring undisputable figures to your decision-makers. Because your data stays centralised from ticketing to check-in, every export faithfully reflects the reality of your event.
- CSV and PDF export in one click
- Full wrap-up ready to present
- Clear, undisputable ROI metrics
- Centralised data from ticketing to check-in
Frequently asked questions
How do you measure the ROI of a professional event?
Tembo brings revenue, audience, check-in rate and networking engagement together in a single dashboard: you compare what the event cost against what it generated, with concrete, exportable figures. You can prove the return on investment to your decision-makers and your sponsors alike, without rebuilding a report by hand.
Which data is available in real time?
Revenue, tickets sold, average order value, attendee origin and check-in rate are all available live, throughout the entire run of your event. You track ticket sales and attendance as they happen, so you can adjust your decisions without waiting for sales to close.
Can you export the event statistics?
Yes — to CSV or PDF, in one click and with no re-keying. Your exports are ready to share with your committees, sponsors and partners, for a wrap-up you can present immediately.
Do the analytics cover networking and matchmaking?
Yes. Networking activity, the B2B meetings generated and honoured and one-to-one encounters are part of the metrics, so you can measure your audience's real engagement beyond the simple registration count.
Can you track ROI per exhibitor and per sponsor?
Yes. Tembo aggregates footfall, meetings generated and engagement per exhibitor, giving you concrete figures to demonstrate the value of your trade show and retain your partners from one edition to the next.
Is the data specific to my event?
Yes. Each dashboard is specific to your event and centralises all of its data, from online ticketing to on-site check-in, with no mixing with your other editions.
Do I need a separate analytics tool?
No. Analytics and ROI measurement are built into Tembo's B2B event platform, alongside ticketing, registration, matchmaking and check-in: your data flows without re-keying and stays consistent end to end.
Ready to launch your event?
Ticketing, registration, matchmaking and analytics — it is all here, on a single platform.
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